MTB vs Gravel in Europe trade 2024

In 2024, the market for mountain bikes (MTB) and gravel bikes in Europe has seen significant developments, with both categories experiencing growth and innovation.

Mountain Bikes (MTB)
Popularity and Growth: The MTB market has been robust, driven by the increasing interest in off-road cycling and the expansion of trail networks across Europe. The year 2024 has been particularly notable for mountain bike racing, which has seen a lot of drama and excitement, further boosting the popularity of MTBs.

Technological Advancements: There have been significant advancements in MTB technology, including the introduction of new e-MTBs and improvements in suspension systems. These innovations have made MTBs more accessible and appealing to a broader range of riders.

Gravel Bikes
Versatility and Appeal: Gravel bikes have gained popularity due to their versatility, allowing riders to tackle both paved and unpaved roads. They are particularly favored for bikepacking and long-distance adventures, thanks to their ability to handle rough terrain and carry luggage.

Design and Features: Gravel bikes are designed with wider tires (often up to 50mm or 2.0” wide) for better traction and comfort. They also often feature mounts for fenders and bikepacking bags, making them ideal for multi-day trips.

Market Trends: The market for gravel bikes has seen a surge in demand, with several notable models being released in 2024. These include the Specialized Diverge STR, which features a suspension system for added comfort, and the Santa Cruz Stigmata, which has been updated with MTB design features.

Comparison
Performance and Terrain: While MTBs are optimized for off-road performance, gravel bikes offer a balance between road and off-road capabilities. MTBs are generally more capable on technical trails, whereas gravel bikes are more efficient on smoother off-road terrain and paved roads.

Target Audience: MTBs are primarily targeted at riders who enjoy technical off-road trails, including those involved in mountain bike racing. Gravel bikes, on the other hand, appeal to a broader audience, including those interested in bikepacking, long-distance riding, and mixed-terrain adventures.

In summary, both the MTB and gravel bike markets in Europe have seen significant growth and innovation in 2024, catering to different riding styles and preferences. MTBs remain the go-to choice for technical off-road riding, while gravel bikes have become increasingly popular for their versatility and adventure capabilities.