Taiwanese E-bike Exports Drop

Taiwanese e-bike exports dropped significantly in 2024, with the export volume totaling only 363,000 units, marking a 47% decrease compared to 2023.

The export value also dropped by 44.6% to $672 million. Despite the decrease in volume, the average export price for e-bikes reached a new high of $1,847.56, growing by 4.55% year-on-year.

The decline in e-bike exports is part of a broader trend affecting the entire bicycle industry in Taiwan. In the first quarter of 2024, the volume of e-bikes exported from Taiwan was just above 30,000 units, indicating a continuation of the downward trend that began in 2023.

Taiwan’s e-bike exports to major markets such as the European Union and the United States have also seen significant drops. E-bike exports to the EU specifically dropped 55% to a mere 34,000 units between July and September 2024.

The overall export volume for bicycles in 2024 was just 909,800 units, marking a 36% year-on-year decrease and officially falling below the 1 million-unit threshold.

The challenges in the e-bike market are attributed to a combination of factors, including oversupply, reduced consumer spending, and disruptions in global supply chains.

Taiwan’s e-bike exports have experienced a significant decline in 2025. According to recent data, the e-bike market, which was initially a bright spot, saw a 33% drop in unit exports in 2024, although the higher average price softened the blow in terms of value.

Specifically, exports to the EU dropped 55% to a mere 34,000 units between July and September 2024.

The overall export value of e-bikes is on course to drop by half a billion euros in 2024.
The conventional bike sector also faced challenges, with exports down 32% in units and 14% in value in 2024.

However, the average price hike of 26% suggests a shift towards premium segments.
The parts and components sector, which is crucial for the industry, suffered the most, with exports plummeting 51.6% in weight and 41.4% in value in 2024, reflecting a massive overstock issue.

This decline is also evident in the reduction of imports as assembly plants reduced production.

Major players like Giant and Merida have not been spared, with Giant experiencing a 29.8% drop in turnover in Q4 2023, attributed to late 2023 model deliveries and strategic delays in introducing 2024 models to avoid market saturation.

China stands out as a curious case, but the context does not provide further details on its impact on Taiwan’s e-bike exports.

These trends indicate a challenging period for Taiwan’s e-bike industry in 2025, following the significant drops in 2024.